Your Payment Partner for the AI Era
Better payments. More revenue.
Built for what's next.
We help businesses at every stage get more from their payment stack. From setting up right, to fixing what's leaking, to preparing for AI-driven commerce.
Payments leadership from both sides of the table
Payment Services Selection
Side-by-side
The right fit for your stack, your customers, and your volume.
Higher auth rate = more revenue on the same GMV
Tradewind evaluates fit, negotiates rates, and manages migration
Who We Serve
Payments should be the easiest part of running your business. For most, it isn't.
Your expertise is your product or service. Payments shouldn't get in the way. Fees erode margins. Clients pay late. Tools that claim to just work rarely do. You didn't build your business to spend time on this.
Scaling companies
You've outgrown your first payment setup. We fix what's leaking, expand what's working, and build the infrastructure to grow without rebuilding from scratch.
Owner-operators and professional services
You built a business around your expertise, not your payment stack. We simplify how you get paid so you can focus on the work you're actually good at.
Where We Focus
Payments is infrastructure and a business. We help you build it right.
Whether you're setting up omni-channel payments for the first time, expanding to new markets, or preparing for what AI-driven commerce will demand, every engagement starts here.
Payments Performance
Every percentage point of authorization rate is revenue left on the table. If your payment stack isn't actively optimized, you're paying more in fees and losing sales that never show up in your reports.
Embedded Payment Solution Coverage
The payment methods you accept determine who can actually buy from you. Gaps in coverage cost you conversions today and market share tomorrow.
International Market Expansion
Entering a new market without the right local payment infrastructure means customers can't complete a purchase. Most companies don't discover this until their launch numbers disappoint.
Agentic Commerce Readiness
AI agents are already initiating purchases on behalf of your customers. If your stack isn't configured for it, those transactions will decline silently and you won't know why.
How We Work
On-call senior payments leadership,
scoped to what you actually need.
Every engagement starts with understanding your current setup. We don't prescribe before we diagnose.
Payments Health Audit
You suspect your payment stack is costing you money but you don't know where or how much. We find it, quantify it, and hand you a prioritized action plan with a dollar value on every item.
PSP Selection, Setup & Migration
Choosing the wrong PSP, or staying with one you've outgrown, compounds into higher fees and lower authorization rates. We help you evaluate, decide, and implement without the guesswork.
Embedded Payment Solution Coverage
Your customers expect to pay the way they prefer. If you don't offer it, they buy elsewhere. We identify the gaps and build the right mix: BNPL, mobile wallets, and localized payment methods for every market you serve.
Agentic Commerce Readiness
AI agents are already making purchases on behalf of your customers. If your stack isn't ready, those transactions will decline silently. We assess your exposure and configure your stack before it becomes a problem.
Ongoing Advisory
Payments decisions don't pause between projects. We embed into your team on a monthly basis so you always have senior payments expertise in the room when it matters.
What Good Looks Like
$2.4M
Revenue recovered annually
A hotel and lounging client recovered interchange fee savings within 90 days of implementing our recommended enhanced transaction details across their global card transactions.
Payments Performance+12%
Authorization rate lift
A B2C marketplace improved payments auth rates after our audit identified payment rejection reasonings and misconfigured 3DS setup.
Payments Health Audit3 markets
Launched in 6 months
A SaaS platform entered three international markets with localized payment stacks, including Cards, BNPL, mobile wallets, and Direct Debit payment methods.
International ExpansionWho We Are
Built from inside payments.
Brought to every size of business.
My mission: make payments easy, effective, and economical for businesses that deserve better. Not just enterprise companies with dedicated payments teams, but the owner-operators doing everything themselves.
I'm a payments and product leader with 20 years of hands-on experience at PayPal, Visa, Braintree, WooCommerce, and Affirm. I've built and scaled payment systems from inside PSPs, merchant platforms, and the developer ecosystems that connect them.
I grew up watching my parents run their own healthcare practice. I watched them deal with terminals that didn't work, processors that changed fees without notice, and invoicing tools that cost more time than they saved. They were experts at what they did. Payments got in the way. That's why Tradewind exists.
Our experience spans
$0B+
Payment volume enabled across clients and projects
$0.0M
ARR retained through payment recovery engagements
0 Markets
US, Canada, Australia, and the UK
Free Payment Health Audit
See exactly where your payment stack is leaving revenue on the table.
Share your details and we'll schedule a complimentary payment health audit, a focused diagnostic of your payments performance and KPIs.
From your first transaction to your next market. We're with you the whole way.